Monday, November 9, 2009

Comment To Maggie's Blog Post

There is an undeniable motive making people slowly but surely convert to the internet. I very much agree with this here blog post by Maggie. The internet can offer an interactive and more user friendly experience than a primitive newspaper ever could.

You bring up the point that internet has become very natural in our society. I definitely can relate to this statement. The internet has indeed become more "natural." But how? Well for starters, with the kids of today's day and age, it is almost unreal for them not to use or learn how to use a computer or the internet by the time they hit middle school. It's a common tool in today's education and research department.

This then raises the point of how long the newspaper will last. You claim to have read in a blog that the newspaper will last another decade or so. This is an accurate statement by my logic. The majority of people who read or actually BUY newspapers are those who didn't have the internet growing up or while in school. With that, you see that slowly but surely those loyal paper buyers will fade and the new age of the student will overcome and give the internet the definite edge.

Another aspect of the newspaper/internet feud is advertising. Advertising is how newspapers make the majority of their money. However, the internet and the technological research and advances will also sway advertisers to use the internet rather than print media. Advertising's 15 basic appeals by Hirschberg exemplify some of these tactics. Hirschberg claims that to appeal to ones emotions is one of the best ways to intrigue a consumer. This isn't possible without a target audience. The beauty of the internet includes the technology to be able to know who is using that particular computer and what they appeal to. The newspaper doesn't have these advantages.

As you can see, the internet is on the up and up and they are still in a phase of figuring out how effective it can be. With the internet having infinite possibilities and the newspaper slowly losing possibilities there is no reason to think the newspaper will survive.

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